Three Chords and the Truth: What Brands Can Learn From Pop Songs
The hunt for a positioning that's simple yet unique
By Tom Kenny of Courage on Nov 01 2022
First, a confession—I've never written a pop song. Actually, I've never written a song of any kind. In fact, apart from a brief affair with piano lessons in elementary school and an even briefer flirtation with the alto sax in junior high, I've never had much of any musical inclination. But despite my personal shortcomings, music has been a lifelong passion of mine. And not just listening to music, either. I've always been fascinated with its creation as well.
