Saatchi & Saatchi a écrit : Saatchi & Saatchi Italy creates ad campaign for the European launch of the New Toyota Auris Hybrid Touring Sports.
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The launch campaign will air, with different media plans, in various countries within EMEA such as Italy, Portugal, France, Greece, Germany, Belgium, Switzerland, Norway and Turkey.
The campaign has been created by Luca Lorenzini (Creative Director) and Luca Pannese (Creative Director), together with Executive Creative Directors Jason Romeyko and Agostino Toscana. Head of TV: Raffaella Scarpetti. Producer: Erica Lora Lamia.
The TV ad was shot in Spain by production company Mercurio. Director: Steve Ayson. DOP: Glynn Speekaert, Editor: Vilma Conte. Post Production by Exchanges.
Music: Sing Sing. Sound studio: Top Digital.
Musique non commercialisée.